Digital Toolbox Adobe Premier Project

Bose Headphones Campaign: “Freaky Friday”

 

This video ad campaign for Bose headphones reimagines the classic movie Freaky Friday, using music to explore the concept of switching identities. Designed to connect with diverse demographics, the campaign challenges stereotypes while showcasing the transformative power of sound.

​

My Role: Creative direction, video concept development, and production.

​

The Goal: To position Bose headphones as more than just a listening device, a tool for personal transformation, connection, and self-expression.