Digital Toolbox Adobe InDesign Project

Urban Outfitters Campaign: "This Is Trash"

This bold billboard campaign for Urban Outfitters’ Urban Renewal line transforms discarded materials into wearable art, reframing waste as a source of creativity and innovation. Designed using Adobe Photoshop as part of the Digital Toolbox course, the campaign challenges perceptions of sustainability and aligns with the eco-conscious values of modern consumers.

​

My Role: Creative direction, concept development, and billboard design.

 

The Goal: To connect with Urban Outfitters’ sustainability-driven audience while maintaining the brand’s edgy and forward-thinking aesthetic. This campaign positions Urban Renewal as a leader in sustainable fashion without compromising on style.